Press Release

For Immediate Release: May 25th 2007

The Aurora Bassmasters are pleased to announce that Berkley is throwing its respective support behind the exciting new partnership between their club and Bass Pro Shops Canada, Inc. The partnership will focus around the newly established (Annual) Bass Pro Shops Lake Simcoe Open on October 27th, 2007.

“On behalf of Berkley, we are very proud to lend our support to this exciting new event.” said Cam Thomson, National Sales Manager, Pure Fishing. “In partnership with the Aurora Bassmasters, in addition to Bass Pro Shops, the success of this event will no doubt attract anglers from all walks of life; records will surely be broken! The framework and unique nature of the BPS Lake Simcoe Open will see this event grow on into the future . . . at the same time, it highlights the strength of the fishery in the Fall months, especially that on Lake Simcoe. We look forward to the coming season!”

“We’re excited to have Berkley on board. Their commitment into Year One of Bass Pro Shops Lake Simcoe Open will no doubt have a positive impact toward helping us achieve our goals, growing this event year-over-year in partnership with the Aurora Bassmasters.” said George Wallace, Canadian Market Manager, Bass Pro Shops.

Herb Quan president of the Aurora Bassmasters added that, “On behalf of the entire Aurora Bassmaster chapter I’d like to thank Cam Thomson and Berkley for their respective commitment. This will lend to the overall success of the BPS Lake Simcoe Open and will ensure its growth on into the future.”

Limited Field … Early Registration Encouraged:
All anglers competing in the BPS Simcoe Open are encouraged to pre-register as the first year field will be limited to ~ 50 teams. To entice early registration, a special prize package consisting of two Mustang Survival Classic Floater suits will be up for grabs to all those who sign up prior to August 31st 2007. Total entry fees per team will be $250; this includes $20 for Big Fish and $10 for Launch at Monto Reno Marina in Lefroy. Anglers wishing to pre-register should send either a $50.00 non-refundable cheque as a deposit or the entire amount payable to Aurora Bassmasters to: 58 English Ivy Way, Willowdale, ON M2H 3M4. Please clearly mark your co-angler in the “re:” line of the cheque itself.

Taste of Incentives Grow for 2007 BPS Lake Simcoe Open

Trilene 8lb Test!: Berkley will award a $1,000 Cash Bonus toward the heaviest fish weighing in at 8lbs or greater.

Berkley Riggin’ Bonus: Berkley will award $250 to the top placing team that used either Gulp or Power Bait during the day. The team must be able to produce an in-boat rod rigged with either Gulp or Power Bait at Check-In. An additional $250 Cash Bonus will be awarded if they were to win.

Berkley Pro Staff Award: Berkley will award $250 to the top placing Berkley (Pure Fishing) Pro Staffer and an additional $250 cash bonus if they were to win.

Berkley Product Allocation: Berkley will provide each participating angler with an assortment of all-new product for 2008.

BPS Record Payout: The BPS Record Payout will be held in trust by the Aurora Bassmasters and awarded to the Team that breaks the 30.0lb mark. If, in 2007 this one-day, all-time Canadian bass tournament record is not broken it will continue to be held in trust until the following year when an additional $2,500 will be added to the BPS Record Payout. Furthermore, when the BPS Record Payout is awarded, the contribution ($2,500 annually) will renew and again be considered the BPS Record Payout for subsequent years to the Team that successfully breaks the new Record as established.

At present time, if the BPS Record Payout were to go unbroken current year, the 2008 BPS Record Payout represents a bonus value of $7,000 - and growing!

As new information is made available, it will be posted on Bass Pro Shops’ website at www.basspro.com or the Aurora Bassmasters site at www.aurorabass.com in the coming weeks and months. Registration Forms and a complete listing of General Rules, Regulations & Liability will be made available online through the Aurora Bassmasters. The Aurora Bassmasters are one of 30 clubs across the province belonging to the Ontario BASS Federation Nation at www.ontariobass.com . This tournament is an OPEN event where tournament anglers from any bass circuit are invited to attend.

Press Release prepared by:
Wil Wegman
wil.wegman@aurorabass.com

Simon Frost
tymike@sympatico.ca