June 21, 2012, Ottawa, Ontario – IROD Fishing, the maker of the most technologically advanced and comfortable fishing rods on the market, is pleased to announce its sponsorship of the 2012 South Eastern Bass Open (SEBO), the largest and most competitive open team format bass fishing tournament series in Eastern Canada.

IROD Fishing Rods is a relatively new fishing rod company with rods that have been designed, tested, created and used by some of the best pro bass anglers in the world including US tournament pros Fred Roumbanis, Marty Stone, Gabe Bolivar and Harold Allen as well as 2011 Renegade Bass Canada TOY Anglers Kerry Clouthier and Ken Dagenais.

IROD Fishing Rods in partnership with the company’s Canadian Distribution Partner, Hookset Marketing will award an IROD Genesis Fishing Rod to the “Just Outta the Money” team for the highest placing team that finishes just out of prize money awarded at each tournament.

“This is our second year working with Laurent and his team at South Eastern Bass open Tournament Series,” said Matt Massey, Managing Director of Hookset Marketing. “SEBO gives us tremendous exposure to competitive anglers in Eastern Ontario and Western Quebec as we continue to grow the IROD brand and customers across Canada”

“Having IROD come on board again for a second season is a huge plus for SEBO,” said Laurent Chaput, Tournament Director for South Eastern Bass Open Tournament Series. “We have anywhere from 50 to 80 teams each tournament and being able to offer an additional $1600 worth of prize awards to our competitors is a great benefit to our anglers.”

IROD Fishing Rods was started in California in 2010 by Professional Tournament Angler, Matt Newman. IROD Fishing Rods are among the lightest production rods available on the market today made of the highest quality synthetic graphite and materials. Advanced production capabilities allow IROD to develop the best fishing rods available on the market for the most reasonable price for all anglers.

For more information please contact:

Janet Eastman
Hookset Marketing
613-254-6587 x 102
janet@hookset.com